How To Use An AutoResponder.
How To Use An AutoResponder.
An AutoResponder is an essential tool to build
any business online. The reason you go into
business is to find and keep your customers.
An autoresponder will make this job so much
easier for you so you can work on marketing
your business.
There is a bit of confusion around the online
community surrounding autoresponders. Some people
think they are a piece of software for loading
email addresses into so you can then blast thousands
upon thousands of people your message and promote
your business.
Nothing could be further from the truth!
What they were designed for is to allow you to collect
the details of visitors to your web page. The way
you do this is by offering a gift in exchange for
the person's name and email address. You can actually
collect a large number of details but on the first
visit you would not want to try to collect their
home address as you may not have much luck.
When the visitor completes this form they are
giving you consent to send them information
about your business and to deliver the gift that
you offered. An autoresponder is a tool that you
can have up to several hundred pre-written messages
stored to be delivered at pre-determined intervals.
This is a great way to build a relationship with
your future customers.
When someone opts into your list, usually they will
receive a message immediately, then several more a day
or two apart and gradually the messages will get further
apart up until they are around 1 week between mailings.
You will then be able to follow up with broadcast messages
every time you have a special offer for your list or some
content to pass on. The sole purpose is to create and
maintain interest in your prospect. Your list is your
customer base just like in an offline business.
Lets look at some other ways autoresponders can be used.
1. Training- When a customer buys your product or joins
your team you should be collecting their details. You
will provide them instructions to use the product or
train them to build their team if they have joined
your business.
2. Recruiting Affiliates- If you sell a product you
will find that your best affiliates will be a happy
customer. After you collect the details of your customers
you should be reminding them that you have an affiliate
program and that they can make some extra money referring
people to your website.
3. Delivering The Product- You can use the autoresponder
to deliver the digital product. You can add attachments
to the messages like any other email or simply send them
a link to the download page. Directly after the payment
page you will ask the customer to enter their details
so they can get the product delivered and be kept up to
date with software upgrades or whatever is applicable
to your product.
4. Reduce Refunds/Returns- After collecting your new
customers details you would send them at least one
unadvertised bonus. This would not be mentioned in
the sales page and means you would be 'over-delivering'
on your product. Another method I have seen is offering
extra bonus products at say 15 or 30 days after the
sale. The autoresponder can handle this easily and
your refund rate should plummet if you can create
extra value in these bonus offers.
5. Promote Back End Products- It is a lot easier
to make a sale to someone who has brought from
you before. You have their trust and as long as
you recommend good products that make their life
easier or help them build their business this
be the easiest way to maintain your income.
There are many more including collecting
testimonials, checking up on your customers,
surveying your customers and more. I am sure
you would have just got your own idea after
reading this article and are ready to get your
own business on auto pilot by using an
autoresponder.
Psst!...Have you Heard the Buzz?
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